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How to create a campaign using Linkedin group members as your audience

In this video, you will learn how to target people from specific LinkedIn groups.
Video Transcript

When creating any campaign that allows you to select group members as your campaign source, you must first be a member of the group you want to target. So, make sure you join the group before considering it as a campaign source.

Linked Automate allows you to choose your target group directly within the app. Once you select the group, you can proceed to customize the campaign as needed. After finishing the setup, be sure to click on Save Campaign.

Once the campaign is saved, navigate to the Campaign Manager and make sure to turn on the campaign so it begins running.

To become part of a LinkedIn group, go to LinkedIn and type the keywords related to your interests—for example, "social media marketing." Then, select the Groups filter in the search results. You’ll see all the relevant groups matching your keywords. Click Join on the groups you're interested in and wait for approval.

After you’re accepted, the groups you’ve joined will appear on the left side of your LinkedIn homepage. These groups will also show up as audience options when selecting LinkedIn group members as your campaign audience in Linked Automate.

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